Playing Chicken with PackLate.com

March 19, 2010 at 10:37 am Leave a comment

The metaphors were flying as I learned about a travel business called PackLate. Two of my favorites were “like priceline for rentals” and “a game of chicken for intrepid travelers.” PackLate is a just-in-time vacation rental marketplace. After open check-in dates for vacation rentals are posted, the price steadily drops until someone takes the reservation.

Subscribers to Fresh Ideas will recognize the Mining A Metaphor strategy at play.

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