IBM Study: Creativity Most Important Quality for Business Success
May 19, 2010 at 12:56 pm Leave a comment
IBM released findings from a landmark study based on the largest known sample of one-to-one CEO interviews. When 1,500 corporate heads and public sector leaders across 60 nations and 33 industries were asked about leadership qualities that drive business success today, “creativity” came out on top.
Steven Tomasco of IBM Global Business Services noted that ” …coming off the worst economic conditions they’d ever seen, [CEOs] didn’t fall back on management discipline, existing best practices, rigor, or operations. In fact, they [did] just the opposite.” 60% of the CEOs polled named creativity as the most important leadership ability. 52% cited integrity and 35% cited global thinking.
You can learn more about what the CEOs said here .
You can hone your creative edge here .
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