Business Model ‘Stretches the Rules’
July 7, 2010
Here’s a refreshing example of how the Fresh Ideas strategy Stretch the Rules has been applied to a business model:
MileMeter works “… to bring innovation and common sense to auto insurance” with a product that links your coverage fees to your mileage. If you drive less you pay less.
Entry Filed under: Creative Thinking Strategies, Stretch the Rules. .
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