Preempt Recycling with Upcycling

July 28, 2010

Looptworks makes innovative products with materials other producers have discarded as production excess.

This pre-consumer textile waste has never been used, but doesn’t amount to enough for another production run – so off to the landfill it goes. Looptworks intervenes, upcycling the textile waste into limited-edition clothing and gear products.

Subscribers to Fresh Ideas will recognize this as a Rearrange the Sequence strategy at play.

Entry Filed under: Creative Thinking Strategies, Rearrange the Sequence. .

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