Shipping-Free E-Commerce

September 2, 2010 at 11:25 am Leave a comment

French hypermarket chain E.Leclerc blends on-line shopping and curbside pickup with their “Express Drive” service.

Customers create their order on-line, book a two-hour time slot for picking up their groceries, and drive to a designated curbside pick up area. A staff member loads their groceries into the car and off they go.

Busy patrons don’t need to wait at home for the delivery, E.Leclerc eliminates a shipping or delivery process, and subscribers to Fresh Ideas recognize the “Remove a Core Component” strategy at play.

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