The Un-Billboard

November 10, 2010 at 1:56 pm Leave a comment

Billboards have been reviled for their ability to clutter the landscape.

Lead Pencil Studio created a whole new impact by removing the billboard’s … billboard!

By leveraging the Fresh Ideas strategy ‘Remove a Core Component,’ they’ve created a provocative and memorable experience for travelers crossing the US – Canada border. Learn more and see more images here.

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Entry filed under: Remove a Core Component. Tags: .

Speed Creating 2011 Mediocrity

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Fresh Ideas at Work

The Un-Billboard

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