“Handschrift”
June 6, 2011 at 11:12 am Leave a comment
José Ernesto Rodriguez touched on the Fresh Ideas strategy ‘Be More Sensable” when he created a relatable new font using his hands and a photocopier.
It’s not particularly elegant or sophisticated, but by literally leaving his fingerprints he keeps your attention.
In our age of high tech efficiency, how could a higher touch approach make your work more compelling?
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