‘Snail Mail My Email’ and ‘Postcardly’
August 19, 2011 at 7:05 pm Leave a comment
I ran across two similar services recently that put the Fresh Ideas strategy ‘Think Both/And’ into play.
Snail Mail My Email: combines the efficiency of digital with the high-touch of analog. “The project seeks to bring back appreciation for the art of letter writing by letting participants submit emails, which are then transcribed on paper, tucked into an envelope, and dropped in the mail. The project even pays for your postage, and they offer “one custom option” per letter, ranging from a doodle to a lipstick kiss.”
“Postcardly turns your emails into real-life postcards, delivered by U.S. Mail. It’s especially great for staying in touch with older family members who don’t use computers…. Just send an email with an attached photo the way you normally send an email: your photo will be on the front of the postcard, your words will go on the back.”
How could melding an ‘old’ with a ‘new’ help you reach others in a different way?
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