Coffee Sense-Abilities
October 28, 2011 at 7:56 pm Leave a comment
Two recent ventures took different approaches to exercising the Fresh Ideas strategy ‘Be More Sensable.’ One attended to the sense of smell, the other to the feeling of a caffeine hit.
Hong Kong-based MINT took on the ubiquitous coffee cup lid – over 100 billion are sold every year. “They designed the Aroma Lid as a solution to the problem of plastic aftertaste and restricted aroma — smell is apparently responsible for 80 percent of taste — experienced when drinking through regular lids. Made in two parts, the primary lid comes into contact with the coffee, with a secondary lid made with aromatic material that sits on top.”
Harvard professor David Edwards took a completely different approach, creating the AeroShot Pure Energy to isolate that caffeinated feeling. “The AeroShot Pure Energy delivers a fine powder containing vitamin B and 100 mg of caffeine that dissolves instantly in the mouth. That’s around the same amount of caffeine found in one large cup of coffee … without the calories or coffee breath.”
How could heightening a particular sense create new possibilities or refresh your frame of mind?
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