A Sudsy New Solution

December 9, 2011 at 9:41 pm Leave a comment

Nathalie Staempfli is cleaning up with new products that leveraged the Fresh Ideas strategy ‘Remove a Core Component.’ She designed home dispensers that turn a hard soap block into sudsing soap flakes.

Removing the water, plastic containers and emulsifying agents from liquid soaps provided a new approach that is more hygienic and ecological.

How could removing something “essential” open up new possibilities for you?

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Entry filed under: Remove a Core Component. Tags: .

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