Scarcity Sparks Innovation
December 22, 2011 at 12:30 am Leave a comment
Uri Neren et. al. reviewed 162 invention methodologies while assembling The World Database of Innovation. Their findings align with the Fresh Ideas strategy ‘Remove a Core Component:’
“… the one element that comes through loudest and clearest: the value of scarcity as a spur to creative problem-solving.”
“ By deliberately imposing scarcity of one kind or another on their problem-solving, inventors became demonstrably more creative, and the ideas generated under such conditions enjoyed greater success in the marketplace and society than ideas invented in more “blue sky” modes.”
The real world implication is “… by capitalizing on external constraints such as the economy, and by intentionally imposing scarcities of time, money, options, and other resources, you and other innovators stand to launch inventions that succeed better in the marketplace.”
Learn more here.
Entry filed under: Remove a Core Component. Tags: .
Trackback this post | Subscribe to the comments via RSS Feed