‘LIFECYCLE: 365 days in the life of a bike in NYC’
January 29, 2012 at 11:44 pm Leave a comment
“Get a bike. Lock it to a post. Take a pic every day for a year.
Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 we chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. We took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes.”
This experiment gives you an opportunity to exercise the Fresh Ideas strategy ‘Create Distance’ – even if only as a mental exercise.
How?
Creativity thrives on diversity – of experiences, vantage points, mind sets, habits…. If someone took a picture of you every day for 365 days, what would it tell you about the amount of diversity incorporated into your lifestyle?
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