Posts filed under 'Make A Note of Unusual Combinations'
The Burqini
Growing up in Australia presented challenges for Aheda Zanetti, a young Muslim/Arab girl.
Complying with Islamic beliefs about modest dress while pursuing sports-related interests was a persistent challenge.
The solution?
The Burqini, a comfortable, flexible form of sportswear suitable for Muslim women.
Subscribers to Fresh Ideas will appreciate linking this solution to the ‘Make a Note of Unusual Combinations‘ strategy.
Add comment July 15, 2010
Eclectic Creative Prompts
In a recent Fast Company slideshow,
designers combine typography with skin, stones and shopping carts (among other things); creating interesting and sometimes unsettling images, and providing opportunities to practice two Fresh Ideas strategies: ‘Collect the Eclectic‘ and ‘Make a Note of Unusual Combinations.’
Add comment June 9, 2010
More Unusual Combinations
Lots of great feedback on the ‘Make a Note of Unusual Combinations’ issue of Fresh Ideas. Sometimes combinations are evocative because they combine disparate fields in an interesting way, like:
(Design Within Reach) + (Coke) = (a beautiful chair containing more than 100 plastic Coke bottles)
Sometimes the combinations strike a cord because they combine two adjacent fields in a unique way, like:
(tube socks) + (flip-flops) = (Sanuk’s TubeFlop )
What combinations have been making you take a second look?
Add comment April 23, 2010

