Posts filed under 'Make A Note of Unusual Combinations'

The Burqini

Growing up in Australia  presented challenges for Aheda Zanetti, a young Muslim/Arab girl.

Complying with Islamic beliefs about modest dress while pursuing sports-related interests was a persistent challenge.

The solution?

The Burqini, a comfortable, flexible form of sportswear suitable for Muslim women.

Subscribers to Fresh Ideas will appreciate linking this solution to the ‘Make a Note of Unusual Combinations‘ strategy.

Add comment July 15, 2010

Eclectic Creative Prompts

In a recent Fast Company slideshow,

designers combine typography with skin, stones and shopping carts (among other things); creating interesting and sometimes unsettling images, and providing opportunities to practice two Fresh Ideas strategies:   ‘Collect the Eclectic‘ and ‘Make a Note of Unusual Combinations.’

Add comment June 9, 2010

More Unusual Combinations

Lots of great feedback on the ‘Make a Note of Unusual Combinations’ issue of Fresh Ideas.  Sometimes combinations are evocative because they combine disparate fields in an interesting way, like:

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(Design Within Reach) + (Coke) = (a beautiful chair containing more than 100 plastic Coke bottles)

Sometimes the combinations strike a cord because they combine two adjacent fields in a unique way, like:

1051729-p-DETAILED(tube socks) + (flip-flops) = (Sanuk’s TubeFlop )

What combinations have been making you take a second look?


Add comment April 23, 2010


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