Posts filed under 'Mine A Metaphor'
Playing Chicken with PackLate.com
The metaphors were flying as I learned about a travel business called PackLate. Two of my favorites were “like priceline for rentals” and “a game of chicken for intrepid travelers.” PackLate is a just-in-time vacation rental marketplace. After open check-in dates for vacation rentals are posted, the price steadily drops until someone takes the reservation.
Subscribers to Fresh Ideas will recognize the Mining A Metaphor strategy at play.
Add comment March 19, 2010
Mining a "Desktop" Metaphor
Watch Anand Agarawale bring the “desktop” metaphor into a whole new dimension in this 5 minute video:
Subscribers to Fresh Ideas will recognize this as another example of the Mine a Metaphor strategy.
Add comment February 22, 2010
