Posts filed under ‘Mine A Metaphor’

A “Pay As You Go” for the Young Set

Dutch De Cafe Racer’s BSO powered the Fresh Ideas strategy ‘Mine a Metaphor’ with a pay-as-you- go – inspired vehicle propelled by those that use it:

“De Cafe Racer’s bus for after-school care … accommodates up to 10 children along with an adult driver. Most seats on the bus include pedals so kids can power the vehicle themselves, but the driver also has access to an auxiliary electric motor.

This prompts the question, “What others ways  could customers be involved in delivering the benefits they need?”

September 8, 2011 at 5:59 pm Leave a comment

Minibar for the Mind

London’s Morgan’s Hotel Group is helping its guests apply the Fresh Ideas strategy ‘Collect the Eclectic.’

The hotel partnered with The School of Life to offer a Minibar for the Mind.  Offered as a “a midnight feast of intellect, inspiration and ideas, ” it includes:

“A box set of 250 cards featuring questions, quotations and provocations to start tongues wagging.”

“A volume of the best columns written by The School of Life’s faculty and friends.”

“Two tailor-made reading prescriptions from The School of Life’s Bibliotherapists designed to evoke moods of relaxation or seduction.”

“An open book and a blank page to write down your dreams and fears.”

Side note: the Minibar for the Mind is also a nice example of the Fresh Ideas strategy ‘Mine a Metaphor.’

February 24, 2011 at 12:19 pm Leave a comment

Playing Chicken with PackLate.com

The metaphors were flying as I learned about a travel business called PackLate.  Two of my favorites were “like priceline for rentals” and “a game of chicken for intrepid travelers.”  PackLate is a just-in-time vacation rental marketplace.  After open check-in dates for vacation rentals are posted, the price steadily drops until someone takes the reservation.

Subscribers to Fresh Ideas will recognize the Mining A Metaphor strategy at play.

March 19, 2010 at 10:37 am Leave a comment

Mining a "Desktop" Metaphor

Watch Anand Agarawale bring the “desktop” metaphor into a whole new dimension in this 5 minute video:

Subscribers to Fresh Ideas will recognize this as another example of the Mine a Metaphor strategy.

February 22, 2010 at 9:08 am Leave a comment


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