Posts filed under ‘Remove a Core Component’

Simply Better

The Rinser Toothbrush is a handy example of the Fresh Ideas strategy ‘Remove a Core Component.’

“It has a tunnel in its handle that is meant to direct water from a faucet into a spout, so you can brush without using a cup or bending down to rinse your mouth. It also has a swappable head.”

Where else is there an opportunity to make an ingrained daily habit simpler or more efficient?  Your time-starved friends will thank you!

June 15, 2012 at 4:02 pm Leave a comment

Scarcity Sparks Innovation

Uri Neren et. al. reviewed 162 invention methodologies while assembling The World Database of Innovation.  Their findings align with the Fresh Ideas strategy ‘Remove a Core Component:’

“… the one element that comes through loudest and clearest: the value of scarcity as a spur to creative problem-solving.”

“ By deliberately imposing scarcity of one kind or another on their problem-solving, inventors became demonstrably more creative, and the ideas generated under such conditions enjoyed greater success in the marketplace and society than ideas invented in more “blue sky” modes.”

The real world implication is “… by capitalizing on external constraints such as the economy, and by intentionally imposing scarcities of time, money, options, and other resources, you and other innovators stand to launch inventions that succeed better in the marketplace.”

Learn more here.

December 22, 2011 at 12:30 am Leave a comment

A Sudsy New Solution

Nathalie Staempfli is cleaning up with new products that leveraged the Fresh Ideas strategy ‘Remove a Core Component.’ She designed home dispensers that turn a hard soap block into sudsing soap flakes.

Removing the water, plastic containers and emulsifying agents from liquid soaps provided a new approach that is more hygienic and ecological.

How could removing something “essential” open up new possibilities for you?

December 9, 2011 at 9:41 pm Leave a comment

“E-Mail, Simplified”

Shortmail  provides a succinct example of the Fresh Ideas strategy “Remove a Core Component” by removing the limitlessness component of e-mails.

Like a robust Twitter, all Shortmail messages must be less than 500 characters.

More concise messages and no attachments could mean the end of e-mail folders.

Could this be a way to make clearing out your inbox less taxing, and even more fruitful?

(Counting spaces, this e-mail contains 437 characters.)

July 6, 2011 at 5:22 pm Leave a comment

Taking Banks Out of the Marketplace

Bitcoin is a digital, peer to peer currency that cashes in on the Fresh Ideas strategy ‘Remove a Core Component’.

Opensource software helps you create a digital wallet, and quickly access a global marketplace of goods and services that has no

-  bank or payment processor,
-  merchant chargebacks or fees,
-  or tangible cash.

May 20, 2011 at 8:17 pm Leave a comment

The Un-Billboard

http://www.fastcodesign.com/1662616/a-billboard-that-advertises-nothing-but-clean-air?partner=co_newsletterBillboards have been reviled for their ability to clutter the landscape.

Lead Pencil Studio created a whole new impact by removing the billboard’s … billboard!

By leveraging the Fresh Ideas strategy ‘Remove a Core Component,’ they’ve created a provocative and memorable  experience for travelers crossing the US – Canada border.  Learn more and see more images here.

November 10, 2010 at 1:56 pm Leave a comment

Shipping-Free E-Commerce

French hypermarket chain E.Leclerc blends on-line shopping and curbside pickup with their “Express Drive” service.

Customers create their order on-line, book a two-hour time slot for picking up their groceries, and drive to a designated curbside pick up area.  A staff member loads their groceries into the car and off they go.

Busy patrons don’t need to wait at home for the delivery, E.Leclerc eliminates a shipping or delivery process, and subscribers to Fresh Ideas recognize the “Remove a Core Component” strategy at play.

September 2, 2010 at 11:25 am Leave a comment


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