Posts filed under 'Stretch the Rules'

Business Model ‘Stretches the Rules’

Here’s a refreshing example of how the Fresh Ideas strategy Stretch the Rules has been applied to a business model:

MileMeter works “… to bring innovation and common sense to auto insurance” with a product that links your coverage fees to your mileage.  If you drive less you pay less.

Add comment July 7, 2010

The Opposite May Also Be True

Establishing where you are?

The job of health care?

Marking the beat?

In this two minute video, Derek Sivers shows the benefit of questioning assumptions about the way things work.  Subscribers to Fresh Ideas will recognize the link to ”Stretch the Rules.”

Add comment February 2, 2010


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