Posts filed under ‘Think Both/And’
‘Snail Mail My Email’ and ‘Postcardly’
I ran across two similar services recently that put the Fresh Ideas strategy ‘Think Both/And’ into play.
Snail Mail My Email: combines the efficiency of digital with the high-touch of analog. “The project seeks to bring back appreciation for the art of letter writing by letting participants submit emails, which are then transcribed on paper, tucked into an envelope, and dropped in the mail. The project even pays for your postage, and they offer “one custom option” per letter, ranging from a doodle to a lipstick kiss.”
“Postcardly turns your emails into real-life postcards, delivered by U.S. Mail. It’s especially great for staying in touch with older family members who don’t use computers…. Just send an email with an attached photo the way you normally send an email: your photo will be on the front of the postcard, your words will go on the back.”
How could melding an ‘old’ with a ‘new’ help you reach others in a different way?
Fishing for Plastic
Maria Damanaki, the EU’s fisheries commissioner, wants to ban fishing fleets’ practice of throwing dead or low value fish back into the water, because it strains the surviving fish stocks.
The fishing fleets are resisting, pointing out how the ban would hurt their profitability by filling their quotas would with low value fish.
So, save the oceans or save the fishing fleets?
Ms. Damanaki is floating a creative solution that puts the Fresh Ideas ‘Think Both/And’ strategy into play:
Pay fishing fleets to catch plastic debris and bring it back for recycling, helping both the oceans and those that fish them. Holy mackerel!
The Good Gym
You want to exercise, you want to volunteer … and you have a job, a family and a tsunami of other responsibilities that pull on your time.
The Good Gym has a solution: link daily runs with good works:
Thanks to the BBC London for sharing this example of exercising the Fresh Ideas strategy Think Both/And.
